I’ve said it before, and I’ll say it again – Design is everywhere and typography is everywhere as well; whether it is a street sign, the newspaper you pick up in the morning, the website you visit everyday. while the TED Talk below isn’t about design being everywhere, David Carson shows a few slides here that speak to this same idea (even if its not entirely noticeable).
Anyway, the real point here is: don’t mistake legibility for communication. Just because you can read it, doesn’t mean it is communicating the intended message. David Carson is famous for his crazy typography and his ability to connect emotion, design and key messages in an effective, impactfull way. Some of it is legible, some of it is not, but all of it delivers a message. Take a look at his TED Talk, where you can see some of his work, learn about his process and find out how he feels about the design and communication choices some people make.